Comparison

MarkUp or Ruttl?

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LBE
XYT
Cox Automotive
GMH
Children Defense Fund
Berger
Finsweet
Redshark
Zanger
Phenyx
Uservoice
Design Good
Sylvan Learning
LBE
XYT
Cox Automotive
GMH
Children Defense Fund
Berger
Finsweet
Redshark
Zanger
Phenyx
Uservoice
Design Good
Sylvan Learning

Choosing an annotation tool:
6 key factors

Wondering how to decide which web feedback tool is best for you and your teams? Consider the following six criteria…

Commenting

will this help us iterate the site lightening fast?

Compatibility

Does this work on real phones and browsers?

Integrations

Does this connect to my existing tools and workflows?

Client management

How easy is it for my team and clients to use

Team Workflow

Will this 10X my team's productivity

AI Copilot

Can it assist you in improving web project's quality?

Commenting

Leave in-context comments with video notes and screen recordings for clear feedback.

MarkUp
2/3

Standard commenting features

  • Image attachments
  • Loom recording (requires subscription)
  • Movable comment pins
Ruttl
3/3

Advanced commenting features

  • Image attachments
  • Screen & video recording
  • Movable comment pins

Compatibility

Ruttl & MarkUp’s website feedback tools work on all browsers but not on password-protected pages.

MarkUp
1/3

Mediocre feedback experience

  • Collaborate on MarkUps
  • Review on desktop
  • Poor comment stickiness
Ruttl
2/3

Satisfactory feedback process

  • Collaborate on project panel
  • Review on mobile & desktop
  • Decent comment stickiness

Integrations

Connect your website feedback tool with other apps in your existing workflow.

MarkUp
1/3

Inefficient project management

  • Slack & Zapier integration
  • No in-built task manager
  • Lengthy integration process
Ruttl
2/3

Simplified Project Management

  • Slack, Jira, Trello, & Asana
  • No in-built task manager
  • Export feedback in a click

Client Management

Invite your client to collaborate on your project panel or markup via sharing link or email invite.

MarkUp
2/3

Effortless client communication

  • Shareable MarkUp link
  • Moderate learning curve
  • Guest mode
Ruttl
2/3

Easy client commenting

  • Shareable project link
  • Moderate learning curve
  • Guest mode available

Team Workflow

Assign tasks and resolve them to facilitate effective feedback within your teams.

MarkUp
2/3

Slow team coordination

  • Assign & resolve tasks
  • No real-time chats
  • Receive email notifications
Ruttl
3/3

Better team coordination

  • Assign & resolve tasks
  • Real-time chats
  • Email notifications available

AI Copilot

Superflow’s AI writer supercharges your feedback process by suggesting irresistible UI/UX copy for your Webflow projects.

MarkUp
0/3

Same old website quality

  • AI rewriter
  • Write using prompts
  • Get copy recommendations
Ruttl
1/3

Improved website quality

  • Regenerate with GPT
  • Can’t write using prompts
  • No copy recommendations

How they stack up
MarkUp vs Ruttl

Overview
MarkUp
Ruttl
Commenting
2/33/3
Compatibility
1/32/3
Integrations
1/32/3
Client Management
2/32/3
Team Workflow
2/33/3
AI Copilot
0/31/3
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Pricing
comparison

MarkUp

Free$0Unlimited users
Pro$25Unlimited users
EnterpriseCustomCustom users

Ruttl

Free$05 Users
Pro$350 Users
Team$1050 Users
Superflow

Why choose Superflow over
MarkUp or Ruttl

  • Annotate live websites — no mockups required.
  • Centralized feedback that syncs with your project tools.
  • AI-assisted rewrites for crisp UI copy.
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Frequently
Asked Questions

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