Comparison

MarkUp or Pastel?

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LBE
XYT
Cox Automotive
GMH
Children Defense Fund
Berger
Finsweet
Redshark
Zanger
Phenyx
Uservoice
Design Good
Sylvan Learning
LBE
XYT
Cox Automotive
GMH
Children Defense Fund
Berger
Finsweet
Redshark
Zanger
Phenyx
Uservoice
Design Good
Sylvan Learning

Choosing an annotation tool:
6 key factors

Wondering how to decide which web feedback tool is best for you and your teams? Consider the following six criteria…

Commenting

will this help us iterate the site lightening fast?

Compatibility

Does this work on real phones and browsers?

Integrations

Does this connect to my existing tools and workflows?

Client management

How easy is it for my team and clients to use

Team Workflow

Will this 10X my team's productivity

AI Copilot

Can it assist you in improving web project's quality?

Commenting

MarkUp offers text, image, & video comments, while Pastel sticks to text & image attachments only.

MarkUp
3/3

Standard commenting features

  • Image attachments
  • Loom recording (requires subscription)
  • Movable comment pins
Pastel
1/3

Basic commenting features

  • Image attachments
  • Video recording unavailable
  • Immovable comment pins

Compatibility

Pastel & MarkUp’s website feedback tools work on all browsers but not on password-protected pages.

MarkUp
2/3

Mediocre feedback experience

  • Collaborate on MarkUps
  • Review on desktop
  • Poor comment stickiness
Pastel
3/3

Passable feedback experience

  • Collaborate on canvases
  • Review on desktop
  • Decent comment stickiness

Integrations

Connect your website feedback tool with other apps in your existing workflow.

MarkUp
1/3

Inefficient project management

  • Slack & Zapier integration
  • No in-built task manager
  • Lengthy integration process
Pastel
2/3

Conventional project management

  • Jira, Trello, Asana, & Zapier
  • No in-built task manager
  • Export feedback in a click

Client Management

Invite your client to collaborate on your canvas or markup via sharing link or through email.

MarkUp
3/3

Effortless client communication

  • Shareable MarkUp link
  • Moderate learning curve
  • Guest mode
Pastel
2/3

Complex client communication

  • Shareable canvas link
  • Steep learning curve
  • Guest mode

Team Workflow

Assign tasks and resolve them to facilitate effective feedback within your teams.

MarkUp
2/3

Slow team coordination

  • Assign & resolve tasks
  • Pause commenting unavailable
  • Receive email notifications
Pastel
3/3

Better team coordination

  • Assign & resolve tasks
  • Pause commenting
  • Email notifications available

AI Copilot

Leverage the power of AI to write irresistible UI/UX copy for websites & web apps.

MarkUp
0/3

Unchanged website quality

  • No AI rewriter
  • Can’t write using prompts
  • No copy recommendations
Pastel
0/3

Same old website quality

  • No AI rewriter
  • Can’t write using prompts
  • No copy recommendations

How they stack up
MarkUp vs Pastel

Overview
MarkUp
Pastel
Commenting
3/31/3
Compatibility
2/33/3
Integrations
1/32/3
Client Management
3/32/3
Team Workflow
2/33/3
AI Copilot
0/30/3
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Pricing
comparison

MarkUp

Free Forever$0Unlimited users
Pro$25Unlimited users
NA----
EnterpriseCustomUnlimited users

Pastel

Free$01 User
Solo$241 User
Studio$835 Users
Enterprise$35010 Users
Superflow

Why choose Superflow over
MarkUp or Pastel

  • Annotate live websites — no mockups required.
  • Centralized feedback that syncs with your project tools.
  • AI-assisted rewrites for crisp UI copy.
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Simon Smallchua

COO @ , Harvey

Commenting directly on websites has transformed how we design and build.

“It saves time clarifying feedback, resolving actions, and assigning tasks for review. We've used tools like Superflow for a few years, and we like Superflow because its interface is extremely intuitive, and comments are correctly assigned and tagged to the right panel and device.”

Frequently
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