SEO checklist: Top 50 tips to rank your content in 2023
SEO checklist: Top 50 tips to rank your content in 2023
There are millions of content pieces on the internet struggling to get the attention of their target audience. Unfortunately, most of these content forms will never get the much sought-after attention.
SEO Checklist
by Superflow Team
SEO Checklist
by Superflow Team
SEO Checklist
by Superflow Team
Maintaining CRO Hygiene to increase conversion by 10%
Maintaining CRO Hygiene to increase conversion by 10%
ensure that the complete checklist is completed
What is this?
This SEO checklist is like a map for making your website better. It's a simple set of steps that helps you improve how your site appears on search engines. Think of it as a friendly guide, showing you what to fix and how, to get more people visiting your site.
This SEO checklist is like a map for making your website better. It's a simple set of steps that helps you improve how your site appears on search engines. Think of it as a friendly guide, showing you what to fix and how, to get more people visiting your site.
How to use it?
To use this SEO checklist, just start at the top and work your way down. Think of it as a to-do list for your website. As you go through, you'll find things to fix or improve. Share these tasks with your marketing team, or put them in a Google Sheet. It's like cleaning up a room - tackle one thing at a time, and soon your website will be in great shape.
To use this SEO checklist, just start at the top and work your way down. Think of it as a to-do list for your website. As you go through, you'll find things to fix or improve. Share these tasks with your marketing team, or put them in a Google Sheet. It's like cleaning up a room - tackle one thing at a time, and soon your website will be in great shape.
Visual Content
Do you know that visual content is 40x more likely to be shared on social media than other forms of content? Yes, that’s how powerful your images, videos, infographics, etc., are. And that’s why implementing best practices to optimize them is a must if you want your content to rank on search engines. Here are some checklists you must tick for optimized visual content.
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Ensure your images’ filenames are relevant and descriptive
When your filenames are clear and descriptive, users easily understand what the image is about before viewing it. This reduces ambiguity and organizes your media library. It also makes your images more accessible to visually impaired users who depend on screen readers.
Compress your images and videos
Reducing the file size of your images and videos, using the right methods, makes them easy and quick to load. This will reduce your bounce rate, improve user engagement and help your content rank on search engines.
Create informative and captivating video thumbnails
To optimize your video thumbnails, ensure they’re clear and of high quality. They must also be relevant and contain your branding elements like logo and colors. When properly optimized, video thumbnails boost your click-through rates.
Add relevant categories and tags to your videos
If you want your videos to be easily found on search engines, include video tags and categories. Not only will users easily find your videos, they will also seamlessly understand the content and context. When used properly, tags and categories help platforms suggest your content to viewers interested in similar content.
Host your videos on reputable sites
Host your videos on reliable platforms like YouTube and Vimeo and embed them on your website. These platforms have rich technologies that facilitate quick and easy uploads and streaming. Doing this increases your videos’ visibility and boosts their SEO.
Visual Content
Do you know that visual content is 40x more likely to be shared on social media than other forms of content? Yes, that’s how powerful your images, videos, infographics, etc., are. And that’s why implementing best practices to optimize them is a must if you want your content to rank on search engines. Here are some checklists you must tick for optimized visual content.
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Ensure your images’ filenames are relevant and descriptive
When your filenames are clear and descriptive, users easily understand what the image is about before viewing it. This reduces ambiguity and organizes your media library. It also makes your images more accessible to visually impaired users who depend on screen readers.
Compress your images and videos
Reducing the file size of your images and videos, using the right methods, makes them easy and quick to load. This will reduce your bounce rate, improve user engagement and help your content rank on search engines.
Create informative and captivating video thumbnails
To optimize your video thumbnails, ensure they’re clear and of high quality. They must also be relevant and contain your branding elements like logo and colors. When properly optimized, video thumbnails boost your click-through rates.
Add relevant categories and tags to your videos
If you want your videos to be easily found on search engines, include video tags and categories. Not only will users easily find your videos, they will also seamlessly understand the content and context. When used properly, tags and categories help platforms suggest your content to viewers interested in similar content.
Host your videos on reputable sites
Host your videos on reliable platforms like YouTube and Vimeo and embed them on your website. These platforms have rich technologies that facilitate quick and easy uploads and streaming. Doing this increases your videos’ visibility and boosts their SEO.
Visual Content
Do you know that visual content is 40x more likely to be shared on social media than other forms of content? Yes, that’s how powerful your images, videos, infographics, etc., are. And that’s why implementing best practices to optimize them is a must if you want your content to rank on search engines. Here are some checklists you must tick for optimized visual content.
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Ensure your images’ filenames are relevant and descriptive
When your filenames are clear and descriptive, users easily understand what the image is about before viewing it. This reduces ambiguity and organizes your media library. It also makes your images more accessible to visually impaired users who depend on screen readers.
Compress your images and videos
Reducing the file size of your images and videos, using the right methods, makes them easy and quick to load. This will reduce your bounce rate, improve user engagement and help your content rank on search engines.
Create informative and captivating video thumbnails
To optimize your video thumbnails, ensure they’re clear and of high quality. They must also be relevant and contain your branding elements like logo and colors. When properly optimized, video thumbnails boost your click-through rates.
Add relevant categories and tags to your videos
If you want your videos to be easily found on search engines, include video tags and categories. Not only will users easily find your videos, they will also seamlessly understand the content and context. When used properly, tags and categories help platforms suggest your content to viewers interested in similar content.
Host your videos on reputable sites
Host your videos on reliable platforms like YouTube and Vimeo and embed them on your website. These platforms have rich technologies that facilitate quick and easy uploads and streaming. Doing this increases your videos’ visibility and boosts their SEO.
Page Titles
The first glimpse of your content that users get on search engines is your page title. They’re like signposts – they show your target audience the way to the rest of your content. If they’re captivating, the user clicks on them. If they’re not, the user scrolls on. To ensure the user clicks on your page title, follow these best practices.
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Do in-depth keyword research
Keyword research is a core aspect of SEO. It entails studying words and phrases people use when searching for information on search engines. By researching keywords, you have an understanding of the language your target audience uses. With this understanding, you’ll be able to insert the keywords into your page titles so that they can be easily found by your target audience.
Ensure your page title is captivating and engaging
Craft compelling and captivating page titles for enhanced SEO. Make sure these titles address the target audience's needs so that they can catch their attention. Also, ensure they have action words that encourage clicks. A title that touches on your target audience’s pain points will entice them to click on the page.
Balance your page’s title length
Your page’s title length is very crucial for improved search engine optimization. Your page’s title length is the total number of characters in the title tag of your web page. Ensure your title length is not more than 70 characters. This is the character limit for search engines like Google. If your title is longer, part of it will be cut off, reducing your click-through rate.
Align your page title with the meta description
To optimize your content, your page title must align with the meta description. The meta description is a brief snippet of what the page is about. Therefore, when it is consistent
with the page title, users see the content as coherent, increasing your click-through rates.
Optimize your page title for mobile
Mobile optimization involves ensuring your website or content is easily viewed on mobile devices. Most people browse the internet on their mobile devices, therefore, when your title looks good on their devices, the chances of them clicking is increased.
Page Titles
The first glimpse of your content that users get on search engines is your page title. They’re like signposts – they show your target audience the way to the rest of your content. If they’re captivating, the user clicks on them. If they’re not, the user scrolls on. To ensure the user clicks on your page title, follow these best practices.
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Do in-depth keyword research
Keyword research is a core aspect of SEO. It entails studying words and phrases people use when searching for information on search engines. By researching keywords, you have an understanding of the language your target audience uses. With this understanding, you’ll be able to insert the keywords into your page titles so that they can be easily found by your target audience.
Ensure your page title is captivating and engaging
Craft compelling and captivating page titles for enhanced SEO. Make sure these titles address the target audience's needs so that they can catch their attention. Also, ensure they have action words that encourage clicks. A title that touches on your target audience’s pain points will entice them to click on the page.
Balance your page’s title length
Your page’s title length is very crucial for improved search engine optimization. Your page’s title length is the total number of characters in the title tag of your web page. Ensure your title length is not more than 70 characters. This is the character limit for search engines like Google. If your title is longer, part of it will be cut off, reducing your click-through rate.
Align your page title with the meta description
To optimize your content, your page title must align with the meta description. The meta description is a brief snippet of what the page is about. Therefore, when it is consistent
with the page title, users see the content as coherent, increasing your click-through rates.
Optimize your page title for mobile
Mobile optimization involves ensuring your website or content is easily viewed on mobile devices. Most people browse the internet on their mobile devices, therefore, when your title looks good on their devices, the chances of them clicking is increased.
Page Titles
The first glimpse of your content that users get on search engines is your page title. They’re like signposts – they show your target audience the way to the rest of your content. If they’re captivating, the user clicks on them. If they’re not, the user scrolls on. To ensure the user clicks on your page title, follow these best practices.
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Do in-depth keyword research
Keyword research is a core aspect of SEO. It entails studying words and phrases people use when searching for information on search engines. By researching keywords, you have an understanding of the language your target audience uses. With this understanding, you’ll be able to insert the keywords into your page titles so that they can be easily found by your target audience.
Ensure your page title is captivating and engaging
Craft compelling and captivating page titles for enhanced SEO. Make sure these titles address the target audience's needs so that they can catch their attention. Also, ensure they have action words that encourage clicks. A title that touches on your target audience’s pain points will entice them to click on the page.
Balance your page’s title length
Your page’s title length is very crucial for improved search engine optimization. Your page’s title length is the total number of characters in the title tag of your web page. Ensure your title length is not more than 70 characters. This is the character limit for search engines like Google. If your title is longer, part of it will be cut off, reducing your click-through rate.
Align your page title with the meta description
To optimize your content, your page title must align with the meta description. The meta description is a brief snippet of what the page is about. Therefore, when it is consistent
with the page title, users see the content as coherent, increasing your click-through rates.
Optimize your page title for mobile
Mobile optimization involves ensuring your website or content is easily viewed on mobile devices. Most people browse the internet on their mobile devices, therefore, when your title looks good on their devices, the chances of them clicking is increased.
Headers
Headers are very important in developing content for the web. They help in structuring and organizing content on web pages. Headers enhance readability and user experience, opening your content to more people. To improve your headers and position them to be SEO-compliant, check these boxes.
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Structure your headings hierarchically
Structuring your headers in a hierarchical order within your webpage’s content is one sure way of optimizing them for search engines. Arrange them in H1, H2, H3 and so on to divide them into logical sections and improve readability. When you structure your headers properly, you improve the page’s visibility and search rankings.
Your most important content stands out
To make your content easily discovered by search engines and users, ensure you insert relevant keywords into your headers strategically. This signals search engines on the topic your content is covering, making it rank for those topics. Keyword integration in headers also lets your target audience see the relevance of your content to their queries.
Put your primary keyword in your H1
Your H1 header should capture the main title of your content and therefore should have the main keyword. This is so that search engines can easily determine the focus of your content and rank it accordingly.
Headers
Headers are very important in developing content for the web. They help in structuring and organizing content on web pages. Headers enhance readability and user experience, opening your content to more people. To improve your headers and position them to be SEO-compliant, check these boxes.
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Structure your headings hierarchically
Structuring your headers in a hierarchical order within your webpage’s content is one sure way of optimizing them for search engines. Arrange them in H1, H2, H3 and so on to divide them into logical sections and improve readability. When you structure your headers properly, you improve the page’s visibility and search rankings.
Your most important content stands out
To make your content easily discovered by search engines and users, ensure you insert relevant keywords into your headers strategically. This signals search engines on the topic your content is covering, making it rank for those topics. Keyword integration in headers also lets your target audience see the relevance of your content to their queries.
Put your primary keyword in your H1
Your H1 header should capture the main title of your content and therefore should have the main keyword. This is so that search engines can easily determine the focus of your content and rank it accordingly.
Headers
Headers are very important in developing content for the web. They help in structuring and organizing content on web pages. Headers enhance readability and user experience, opening your content to more people. To improve your headers and position them to be SEO-compliant, check these boxes.
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Structure your headings hierarchically
Structuring your headers in a hierarchical order within your webpage’s content is one sure way of optimizing them for search engines. Arrange them in H1, H2, H3 and so on to divide them into logical sections and improve readability. When you structure your headers properly, you improve the page’s visibility and search rankings.
Your most important content stands out
To make your content easily discovered by search engines and users, ensure you insert relevant keywords into your headers strategically. This signals search engines on the topic your content is covering, making it rank for those topics. Keyword integration in headers also lets your target audience see the relevance of your content to their queries.
Put your primary keyword in your H1
Your H1 header should capture the main title of your content and therefore should have the main keyword. This is so that search engines can easily determine the focus of your content and rank it accordingly.
Meta Descriptions
A meta description is a brief summary of a web page’s content. This piece of text gives the viewer an overview of what they’re about to read. Meta descriptions, if well written, boost search engines ranking, click-through rates and user experience. Here are some trusted tips on improving your meta descriptions.
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Keep your meta descriptions concise and informative
You have a little space, about 155 to 165 characters, to wow your readers with your meta description. Make good use of this space and ensure your meta description is concise and highly informative. Within this short space, focus on the key information and avoid filler words.
Front-load your meta descriptions with the most important details
When writing your meta description, put the most important information first. This is because oftentimes, readers don't read the whole meta description; they simply skim. Strategically placing the most critical information in the beginning will ensure they get the main gist. This simple tip makes a great difference in click-through rates.
Use action words
Your H1 header should capture the main title of your content and therefore should have the main keyword. This is so that search engines can easily determine the focus of your content and rank it accordingly.
Include a call to action
Don't leave your readers hanging. Be sure to include a call to action that will motivate them to take a specific action after encountering your search result. To boost your click-through rate, add CTAs like, ‘Get started’, ‘Read more’, etc. Finally, make sure your call to action is relevant to the content, clear and concise and benefit-oriented.
Match your meta description with users’ search intent
User search intent is the intention of the user for creating a search query. Understanding users’ search intents and addressing them with your meta descriptions is a great way to boost your SEO. Analyze the search queries leading users to your page and align your meta description to them.
Meta Descriptions
A meta description is a brief summary of a web page’s content. This piece of text gives the viewer an overview of what they’re about to read. Meta descriptions, if well written, boost search engines ranking, click-through rates and user experience. Here are some trusted tips on improving your meta descriptions.
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Keep your meta descriptions concise and informative
You have a little space, about 155 to 165 characters, to wow your readers with your meta description. Make good use of this space and ensure your meta description is concise and highly informative. Within this short space, focus on the key information and avoid filler words.
Front-load your meta descriptions with the most important details
When writing your meta description, put the most important information first. This is because oftentimes, readers don't read the whole meta description; they simply skim. Strategically placing the most critical information in the beginning will ensure they get the main gist. This simple tip makes a great difference in click-through rates.
Use action words
Your H1 header should capture the main title of your content and therefore should have the main keyword. This is so that search engines can easily determine the focus of your content and rank it accordingly.
Include a call to action
Don't leave your readers hanging. Be sure to include a call to action that will motivate them to take a specific action after encountering your search result. To boost your click-through rate, add CTAs like, ‘Get started’, ‘Read more’, etc. Finally, make sure your call to action is relevant to the content, clear and concise and benefit-oriented.
Match your meta description with users’ search intent
User search intent is the intention of the user for creating a search query. Understanding users’ search intents and addressing them with your meta descriptions is a great way to boost your SEO. Analyze the search queries leading users to your page and align your meta description to them.
Meta Descriptions
A meta description is a brief summary of a web page’s content. This piece of text gives the viewer an overview of what they’re about to read. Meta descriptions, if well written, boost search engines ranking, click-through rates and user experience. Here are some trusted tips on improving your meta descriptions.
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Keep your meta descriptions concise and informative
You have a little space, about 155 to 165 characters, to wow your readers with your meta description. Make good use of this space and ensure your meta description is concise and highly informative. Within this short space, focus on the key information and avoid filler words.
Front-load your meta descriptions with the most important details
When writing your meta description, put the most important information first. This is because oftentimes, readers don't read the whole meta description; they simply skim. Strategically placing the most critical information in the beginning will ensure they get the main gist. This simple tip makes a great difference in click-through rates.
Use action words
Your H1 header should capture the main title of your content and therefore should have the main keyword. This is so that search engines can easily determine the focus of your content and rank it accordingly.
Include a call to action
Don't leave your readers hanging. Be sure to include a call to action that will motivate them to take a specific action after encountering your search result. To boost your click-through rate, add CTAs like, ‘Get started’, ‘Read more’, etc. Finally, make sure your call to action is relevant to the content, clear and concise and benefit-oriented.
Match your meta description with users’ search intent
User search intent is the intention of the user for creating a search query. Understanding users’ search intents and addressing them with your meta descriptions is a great way to boost your SEO. Analyze the search queries leading users to your page and align your meta description to them.
Image Alt-Text
Image alt-text describes the content and purpose of an image to make it accessible to visually challenged users. This feature improves accessibility and user experience. It also makes it easy for search engines to index images and categorize them accordingly. Here are some best practices for optimizing your image alt-text.
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Make your image alt-text are indeed descriptive
The main purpose of an alt-text is to describe; ensure it does just that. Choose your words carefully and make sure they provide context for users who are unable to see the image. Stay away from vague words that add no value to the description.
Include keywords in your image alt–text
Whenever possible, naturally sneak keywords into your image alt-text. This makes it easy for search engines to understand the context of the image, making it easily discoverable in image searches. However, ensure it is organic and contextual.
Stay away from keyword stuffing
Keywords are great but stuffing them in your image alt-text will do more harm than good. When your image alt-text is stuffed with keywords, it defeats its accessibility purposes as visually impaired people who are reading with screen readers will become confused and could be misinformed. Also, keyword-stuffed alt-text can be flagged by search engines as they may appear as attempts to manipulate the system.
Avoid duplication of alt–texts
Every image serves a unique purpose and passes across a different message. So, using the same alt-text for identical or similar images leads to confusion and makes it difficult for the search engines to index the images. It also creates challenges for the visually impaired. All this will reduce your page’s SEO value.
Image Alt-Text
Image alt-text describes the content and purpose of an image to make it accessible to visually challenged users. This feature improves accessibility and user experience. It also makes it easy for search engines to index images and categorize them accordingly. Here are some best practices for optimizing your image alt-text.
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Make your image alt-text are indeed descriptive
The main purpose of an alt-text is to describe; ensure it does just that. Choose your words carefully and make sure they provide context for users who are unable to see the image. Stay away from vague words that add no value to the description.
Include keywords in your image alt–text
Whenever possible, naturally sneak keywords into your image alt-text. This makes it easy for search engines to understand the context of the image, making it easily discoverable in image searches. However, ensure it is organic and contextual.
Stay away from keyword stuffing
Keywords are great but stuffing them in your image alt-text will do more harm than good. When your image alt-text is stuffed with keywords, it defeats its accessibility purposes as visually impaired people who are reading with screen readers will become confused and could be misinformed. Also, keyword-stuffed alt-text can be flagged by search engines as they may appear as attempts to manipulate the system.
Avoid duplication of alt–texts
Every image serves a unique purpose and passes across a different message. So, using the same alt-text for identical or similar images leads to confusion and makes it difficult for the search engines to index the images. It also creates challenges for the visually impaired. All this will reduce your page’s SEO value.
Image Alt-Text
Image alt-text describes the content and purpose of an image to make it accessible to visually challenged users. This feature improves accessibility and user experience. It also makes it easy for search engines to index images and categorize them accordingly. Here are some best practices for optimizing your image alt-text.
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Make your image alt-text are indeed descriptive
The main purpose of an alt-text is to describe; ensure it does just that. Choose your words carefully and make sure they provide context for users who are unable to see the image. Stay away from vague words that add no value to the description.
Include keywords in your image alt–text
Whenever possible, naturally sneak keywords into your image alt-text. This makes it easy for search engines to understand the context of the image, making it easily discoverable in image searches. However, ensure it is organic and contextual.
Stay away from keyword stuffing
Keywords are great but stuffing them in your image alt-text will do more harm than good. When your image alt-text is stuffed with keywords, it defeats its accessibility purposes as visually impaired people who are reading with screen readers will become confused and could be misinformed. Also, keyword-stuffed alt-text can be flagged by search engines as they may appear as attempts to manipulate the system.
Avoid duplication of alt–texts
Every image serves a unique purpose and passes across a different message. So, using the same alt-text for identical or similar images leads to confusion and makes it difficult for the search engines to index the images. It also creates challenges for the visually impaired. All this will reduce your page’s SEO value.
Structured Markup
Also known as schema markup, structured markup assists search engines to better understand web content. When used effectively, structured markup can improve search visibility, boost click-through rates and enhance user experience. Use these pointers for more effective structured markups.
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Ensure structure data is relevant to content
To implement structured data for SEO, ensure your structured markup is relevant to the content. When structured data fails to describe the content accurately, users become confused and frustrated and this may lead to a high bounce rate. Content relevance also helps you build trust with search engines. Once these engines see consistency, they trust your website and you get better rankings.
Use the correct markup syntax
Search engines support different markup syntaxes like JSON-LD, RDFa and Microdata. Therefore, using the right one lets search engines interpret your structured data more effectively. Also, when you choose the correct syntax, your implementation process becomes more straightforward and error-free.
Ensure your properties are complete
To ensure search engines understand your content properly, provide a robust set of relevant properties in your structured data. When you do this, search engines use the properties for generating rich snippets and enhanced search results which leads to improved SEO.
Make sure your properties are descriptive
To implement structured data on your website, ensure your properties have accurate descriptions. This is important so that search engines can understand your content and display it correctly. When you fill your properties or fields with descriptive and relevant information, you boost your website’s relevance and visibility.
Structured Markup
Also known as schema markup, structured markup assists search engines to better understand web content. When used effectively, structured markup can improve search visibility, boost click-through rates and enhance user experience. Use these pointers for more effective structured markups.
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Ensure structure data is relevant to content
To implement structured data for SEO, ensure your structured markup is relevant to the content. When structured data fails to describe the content accurately, users become confused and frustrated and this may lead to a high bounce rate. Content relevance also helps you build trust with search engines. Once these engines see consistency, they trust your website and you get better rankings.
Use the correct markup syntax
Search engines support different markup syntaxes like JSON-LD, RDFa and Microdata. Therefore, using the right one lets search engines interpret your structured data more effectively. Also, when you choose the correct syntax, your implementation process becomes more straightforward and error-free.
Ensure your properties are complete
To ensure search engines understand your content properly, provide a robust set of relevant properties in your structured data. When you do this, search engines use the properties for generating rich snippets and enhanced search results which leads to improved SEO.
Make sure your properties are descriptive
To implement structured data on your website, ensure your properties have accurate descriptions. This is important so that search engines can understand your content and display it correctly. When you fill your properties or fields with descriptive and relevant information, you boost your website’s relevance and visibility.
Structured Markup
Also known as schema markup, structured markup assists search engines to better understand web content. When used effectively, structured markup can improve search visibility, boost click-through rates and enhance user experience. Use these pointers for more effective structured markups.
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Ensure structure data is relevant to content
To implement structured data for SEO, ensure your structured markup is relevant to the content. When structured data fails to describe the content accurately, users become confused and frustrated and this may lead to a high bounce rate. Content relevance also helps you build trust with search engines. Once these engines see consistency, they trust your website and you get better rankings.
Use the correct markup syntax
Search engines support different markup syntaxes like JSON-LD, RDFa and Microdata. Therefore, using the right one lets search engines interpret your structured data more effectively. Also, when you choose the correct syntax, your implementation process becomes more straightforward and error-free.
Ensure your properties are complete
To ensure search engines understand your content properly, provide a robust set of relevant properties in your structured data. When you do this, search engines use the properties for generating rich snippets and enhanced search results which leads to improved SEO.
Make sure your properties are descriptive
To implement structured data on your website, ensure your properties have accurate descriptions. This is important so that search engines can understand your content and display it correctly. When you fill your properties or fields with descriptive and relevant information, you boost your website’s relevance and visibility.
Page URLs
Page URLs are important for SEO. If they’re well crafted, they help users understand the content of a page. URLs let readers know what to expect from a page and that creates a smooth user experience. Find below some surefire tips for enhancing your page URLs for SEO.
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Separate words on your URL with hyphens
Separating words in your URL creates a clear visual separation, improving readability and user experience. Since you can't use spaces in URLs, hyphens ensure that words are not jammed together, confusing the reader. This practice is also great for search engines as they can easily interpret and index URLs when the words are separated with hyphens.
Incorporate target keywords
The importance of keywords in SEO cannot be overemphasized. Keywords boost the SEO value of your URLs in no small way. They produce better search engine visibility. The target keywords immediately signal search engines on the content of the page. And since URLs are one of the components search engines use to determine a page’s relevance to a user’s search query, you cannot go wrong with inserting target keywords.
Ensure your URL words are in lowercase form
URLs are case-sensitive. This means uppercase and lowercase letters are considered by search engines to have different meanings. Mixing the forms of your letters in URLs confuses search engines, and this greatly reduces your SEO efforts. To improve your URL’s SEO, make sure all words are in lowercase.
Make sure you’re not using ‘stop words’
‘Stop words’ are words that are commonly used with other words but are meaningless on their own. Examples are ‘but’, ‘and’, ‘or’. These words distract search engines from focusing on target keywords. They also confuse the reader, reducing readability and user experience. Without these swords, your URLs will flow better and be more SEO-compliant.
Remove special characters and symbols from your URLs
Special characters and symbols reduce the compatibility and accessibility value of your URL. They also minimize the visibility your URL gets as they confuse search engines, causing misrepresentation. When you eliminate special characters and symbols from your URL, you make it clear, reader-friendly and compatible with different browsers and web platforms.
Page URLs
Page URLs are important for SEO. If they’re well crafted, they help users understand the content of a page. URLs let readers know what to expect from a page and that creates a smooth user experience. Find below some surefire tips for enhancing your page URLs for SEO.
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Separate words on your URL with hyphens
Separating words in your URL creates a clear visual separation, improving readability and user experience. Since you can't use spaces in URLs, hyphens ensure that words are not jammed together, confusing the reader. This practice is also great for search engines as they can easily interpret and index URLs when the words are separated with hyphens.
Incorporate target keywords
The importance of keywords in SEO cannot be overemphasized. Keywords boost the SEO value of your URLs in no small way. They produce better search engine visibility. The target keywords immediately signal search engines on the content of the page. And since URLs are one of the components search engines use to determine a page’s relevance to a user’s search query, you cannot go wrong with inserting target keywords.
Ensure your URL words are in lowercase form
URLs are case-sensitive. This means uppercase and lowercase letters are considered by search engines to have different meanings. Mixing the forms of your letters in URLs confuses search engines, and this greatly reduces your SEO efforts. To improve your URL’s SEO, make sure all words are in lowercase.
Make sure you’re not using ‘stop words’
‘Stop words’ are words that are commonly used with other words but are meaningless on their own. Examples are ‘but’, ‘and’, ‘or’. These words distract search engines from focusing on target keywords. They also confuse the reader, reducing readability and user experience. Without these swords, your URLs will flow better and be more SEO-compliant.
Remove special characters and symbols from your URLs
Special characters and symbols reduce the compatibility and accessibility value of your URL. They also minimize the visibility your URL gets as they confuse search engines, causing misrepresentation. When you eliminate special characters and symbols from your URL, you make it clear, reader-friendly and compatible with different browsers and web platforms.
Page URLs
Page URLs are important for SEO. If they’re well crafted, they help users understand the content of a page. URLs let readers know what to expect from a page and that creates a smooth user experience. Find below some surefire tips for enhancing your page URLs for SEO.
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Separate words on your URL with hyphens
Separating words in your URL creates a clear visual separation, improving readability and user experience. Since you can't use spaces in URLs, hyphens ensure that words are not jammed together, confusing the reader. This practice is also great for search engines as they can easily interpret and index URLs when the words are separated with hyphens.
Incorporate target keywords
The importance of keywords in SEO cannot be overemphasized. Keywords boost the SEO value of your URLs in no small way. They produce better search engine visibility. The target keywords immediately signal search engines on the content of the page. And since URLs are one of the components search engines use to determine a page’s relevance to a user’s search query, you cannot go wrong with inserting target keywords.
Ensure your URL words are in lowercase form
URLs are case-sensitive. This means uppercase and lowercase letters are considered by search engines to have different meanings. Mixing the forms of your letters in URLs confuses search engines, and this greatly reduces your SEO efforts. To improve your URL’s SEO, make sure all words are in lowercase.
Make sure you’re not using ‘stop words’
‘Stop words’ are words that are commonly used with other words but are meaningless on their own. Examples are ‘but’, ‘and’, ‘or’. These words distract search engines from focusing on target keywords. They also confuse the reader, reducing readability and user experience. Without these swords, your URLs will flow better and be more SEO-compliant.
Remove special characters and symbols from your URLs
Special characters and symbols reduce the compatibility and accessibility value of your URL. They also minimize the visibility your URL gets as they confuse search engines, causing misrepresentation. When you eliminate special characters and symbols from your URL, you make it clear, reader-friendly and compatible with different browsers and web platforms.
Internal Linking
Internal linking enables search engines to effectively navigate and crawl different pages on your website. This makes it easy for every part of your website to be well represented on search engines. Internal links also spread page authority as they link one page to the other. This ensures all pages on your website are highly ranked. How can you then boost internal ranking on your website to improve your SEO? Here are some time-tested tips.
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Place your anchor text strategically
Placing your anchor text strategically in your article promotes contextual relevance. This means that both readers and search engines understand the context of the linked page’s content. Best practices of strategic anchor text placement include placing the text naturally so that there’s a flow that aids understanding and adding keywords.
Ensure your links are relevant and contextual
One of the primary aims of internal links is to create a smooth user experience for the reader. Connected links that give readers relevant and related information will certainly create that positive experience. This makes them want to further engage with your content, increasing the SEO value of your website.
Give priority to important pages
Strategic placement of internal links in your content involves prioritizing important pages on your website. These priority pages include those with cornerstone content. Cornerstone content comprises the central themes of your website. These content pieces are comprehensive and in-depth pages covering core aspects of your business. Other priority pages are landing pages and product pages.
Make sure you’re consistent with your linking structure
The way you link pages within your website determines how user-friendly your website will be. And it goes without saying that a user-friendly website boosts SEO. When you’re consistent with your linking structure, you organize your website, establish a hierarchy of information and improve user navigation. All this contributes to an enhanced SEO-compliant website.
Internal Linking
Internal linking enables search engines to effectively navigate and crawl different pages on your website. This makes it easy for every part of your website to be well represented on search engines. Internal links also spread page authority as they link one page to the other. This ensures all pages on your website are highly ranked. How can you then boost internal ranking on your website to improve your SEO? Here are some time-tested tips.
Get Google Doc
SUPER TIPS
Copy checklist & Create tasks
Bookmark this tab (Ctrl+D)
Place your anchor text strategically
Placing your anchor text strategically in your article promotes contextual relevance. This means that both readers and search engines understand the context of the linked page’s content. Best practices of strategic anchor text placement include placing the text naturally so that there’s a flow that aids understanding and adding keywords.
Ensure your links are relevant and contextual
One of the primary aims of internal links is to create a smooth user experience for the reader. Connected links that give readers relevant and related information will certainly create that positive experience. This makes them want to further engage with your content, increasing the SEO value of your website.
Give priority to important pages
Strategic placement of internal links in your content involves prioritizing important pages on your website. These priority pages include those with cornerstone content. Cornerstone content comprises the central themes of your website. These content pieces are comprehensive and in-depth pages covering core aspects of your business. Other priority pages are landing pages and product pages.
Make sure you’re consistent with your linking structure
The way you link pages within your website determines how user-friendly your website will be. And it goes without saying that a user-friendly website boosts SEO. When you’re consistent with your linking structure, you organize your website, establish a hierarchy of information and improve user navigation. All this contributes to an enhanced SEO-compliant website.
Internal Linking
Internal linking enables search engines to effectively navigate and crawl different pages on your website. This makes it easy for every part of your website to be well represented on search engines. Internal links also spread page authority as they link one page to the other. This ensures all pages on your website are highly ranked. How can you then boost internal ranking on your website to improve your SEO? Here are some time-tested tips.
Get Google Doc
SUPER TIPS
Copy checklist & Create tasks
Bookmark this tab (Ctrl+D)
Place your anchor text strategically
Placing your anchor text strategically in your article promotes contextual relevance. This means that both readers and search engines understand the context of the linked page’s content. Best practices of strategic anchor text placement include placing the text naturally so that there’s a flow that aids understanding and adding keywords.
Ensure your links are relevant and contextual
One of the primary aims of internal links is to create a smooth user experience for the reader. Connected links that give readers relevant and related information will certainly create that positive experience. This makes them want to further engage with your content, increasing the SEO value of your website.
Give priority to important pages
Strategic placement of internal links in your content involves prioritizing important pages on your website. These priority pages include those with cornerstone content. Cornerstone content comprises the central themes of your website. These content pieces are comprehensive and in-depth pages covering core aspects of your business. Other priority pages are landing pages and product pages.
Make sure you’re consistent with your linking structure
The way you link pages within your website determines how user-friendly your website will be. And it goes without saying that a user-friendly website boosts SEO. When you’re consistent with your linking structure, you organize your website, establish a hierarchy of information and improve user navigation. All this contributes to an enhanced SEO-compliant website.
Mobile responsiveness
As of 2023, 86.29% of the global population uses mobile devices. This means more people will be accessing your website on their mobile devices. That’s why making your website mobile responsive is one of the best ways to improve its SEO. Also, Google now does mobile-first indexing. This means it uses a website’s mobile version of its content for indexing and ranking. To optimize your website for mobile, take the following steps.
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Ensure your design is mobile-friendly
A responsive website starts from the design. With a responsive design, your website adjusts automatically according to device and orientation. When designing for mobile responsiveness, follow best practices like flexible images, fluid grid layouts and touch-friendly navigation.
Adjust your website’s font sizes for mobile readability
Some businesses claim their websites are mobile responsive but they still retain the same font sizes of the desktop. This diminishes readability on mobile devices, reducing its SEO impact. To appeal to the growing mobile device population, ensure you adjust your website’s font sizes accordingly.
Optimize your images for mobile devices
There’s nothing as annoying as endlessly trying to upload an image on your mobile device to no avail. This is what your users will experience if your images are not optimized for mobile devices. The loading times will be slow and your bounce rate will increase. Inappropriately sized images are also a huge turn-off. To optimize your image for mobile devices, implement lazy loading, utilize a viewport meta tag and use appropriate image formats.
Mobile responsiveness
As of 2023, 86.29% of the global population uses mobile devices. This means more people will be accessing your website on their mobile devices. That’s why making your website mobile responsive is one of the best ways to improve its SEO. Also, Google now does mobile-first indexing. This means it uses a website’s mobile version of its content for indexing and ranking. To optimize your website for mobile, take the following steps.
Get Google Doc
SUPER TIPS
Copy checklist & Create tasks
Bookmark this tab (Ctrl+D)
Ensure your design is mobile-friendly
A responsive website starts from the design. With a responsive design, your website adjusts automatically according to device and orientation. When designing for mobile responsiveness, follow best practices like flexible images, fluid grid layouts and touch-friendly navigation.
Adjust your website’s font sizes for mobile readability
Some businesses claim their websites are mobile responsive but they still retain the same font sizes of the desktop. This diminishes readability on mobile devices, reducing its SEO impact. To appeal to the growing mobile device population, ensure you adjust your website’s font sizes accordingly.
Optimize your images for mobile devices
There’s nothing as annoying as endlessly trying to upload an image on your mobile device to no avail. This is what your users will experience if your images are not optimized for mobile devices. The loading times will be slow and your bounce rate will increase. Inappropriately sized images are also a huge turn-off. To optimize your image for mobile devices, implement lazy loading, utilize a viewport meta tag and use appropriate image formats.
Mobile responsiveness
As of 2023, 86.29% of the global population uses mobile devices. This means more people will be accessing your website on their mobile devices. That’s why making your website mobile responsive is one of the best ways to improve its SEO. Also, Google now does mobile-first indexing. This means it uses a website’s mobile version of its content for indexing and ranking. To optimize your website for mobile, take the following steps.
Get Google Doc
SUPER TIPS
Copy checklist & Create tasks
Bookmark this tab (Ctrl+D)
Ensure your design is mobile-friendly
A responsive website starts from the design. With a responsive design, your website adjusts automatically according to device and orientation. When designing for mobile responsiveness, follow best practices like flexible images, fluid grid layouts and touch-friendly navigation.
Adjust your website’s font sizes for mobile readability
Some businesses claim their websites are mobile responsive but they still retain the same font sizes of the desktop. This diminishes readability on mobile devices, reducing its SEO impact. To appeal to the growing mobile device population, ensure you adjust your website’s font sizes accordingly.
Optimize your images for mobile devices
There’s nothing as annoying as endlessly trying to upload an image on your mobile device to no avail. This is what your users will experience if your images are not optimized for mobile devices. The loading times will be slow and your bounce rate will increase. Inappropriately sized images are also a huge turn-off. To optimize your image for mobile devices, implement lazy loading, utilize a viewport meta tag and use appropriate image formats.
Site Speed
Site speed is crucial to website SEO. First, a fast website leads to a positive user experience. A user will stay longer on your website if the speed is fast. On the other hand, a slow website frustrates the user and increases a website’s bounce rate. Here are some ways to improve your site’s speed.
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Enhance your server response time
One of the factors that determine whether your site's speed is fast or slow is the server response time. Optimizing it leads to fast site speed, improving user experience and boosting SEO rankings. To enhance your server response time, ensure you have a reliable and effective hosting provider. Also, consider optimizing database performance and minimizing server-side scripts.
Optimize images for better speed
Heavy images slow down websites. That’s why optimizing your images can greatly speed up your website. To do this, leverage image compression methods that will do the compression without reducing the quality of the image. In addition, ensure you use the right image format, practice lazy loading and optimize image file names.
Reduce the number of HTTP requests
When you reduce the number of HTTP requests, you increase your website’s speed and boost user experience. To do this, minimize how you use stylesheets and external scripts and merge multiple small images into one image sprite. Also, instead of separate image files, use scalable vector graphics (SVGs) and icon fonts.
Use Browser Caching
If you want to improve your website’s speed and performance, leverage browser caching. Browser caching means browsers are able to store static resources locally. With this in place, load time for returning visitors is significantly reduced.
Site Speed
Site speed is crucial to website SEO. First, a fast website leads to a positive user experience. A user will stay longer on your website if the speed is fast. On the other hand, a slow website frustrates the user and increases a website’s bounce rate. Here are some ways to improve your site’s speed.
Get Google Doc
SUPER TIPS
Copy checklist & Create tasks
Bookmark this tab (Ctrl+D)
Enhance your server response time
One of the factors that determine whether your site's speed is fast or slow is the server response time. Optimizing it leads to fast site speed, improving user experience and boosting SEO rankings. To enhance your server response time, ensure you have a reliable and effective hosting provider. Also, consider optimizing database performance and minimizing server-side scripts.
Optimize images for better speed
Heavy images slow down websites. That’s why optimizing your images can greatly speed up your website. To do this, leverage image compression methods that will do the compression without reducing the quality of the image. In addition, ensure you use the right image format, practice lazy loading and optimize image file names.
Reduce the number of HTTP requests
When you reduce the number of HTTP requests, you increase your website’s speed and boost user experience. To do this, minimize how you use stylesheets and external scripts and merge multiple small images into one image sprite. Also, instead of separate image files, use scalable vector graphics (SVGs) and icon fonts.
Use Browser Caching
If you want to improve your website’s speed and performance, leverage browser caching. Browser caching means browsers are able to store static resources locally. With this in place, load time for returning visitors is significantly reduced.
Site Speed
Site speed is crucial to website SEO. First, a fast website leads to a positive user experience. A user will stay longer on your website if the speed is fast. On the other hand, a slow website frustrates the user and increases a website’s bounce rate. Here are some ways to improve your site’s speed.
Get Google Doc
SUPER TIPS
Copy checklist & Create tasks
Bookmark this tab (Ctrl+D)
Enhance your server response time
One of the factors that determine whether your site's speed is fast or slow is the server response time. Optimizing it leads to fast site speed, improving user experience and boosting SEO rankings. To enhance your server response time, ensure you have a reliable and effective hosting provider. Also, consider optimizing database performance and minimizing server-side scripts.
Optimize images for better speed
Heavy images slow down websites. That’s why optimizing your images can greatly speed up your website. To do this, leverage image compression methods that will do the compression without reducing the quality of the image. In addition, ensure you use the right image format, practice lazy loading and optimize image file names.
Reduce the number of HTTP requests
When you reduce the number of HTTP requests, you increase your website’s speed and boost user experience. To do this, minimize how you use stylesheets and external scripts and merge multiple small images into one image sprite. Also, instead of separate image files, use scalable vector graphics (SVGs) and icon fonts.
Use Browser Caching
If you want to improve your website’s speed and performance, leverage browser caching. Browser caching means browsers are able to store static resources locally. With this in place, load time for returning visitors is significantly reduced.
Implement SEO best practices for improved content ranking
Implement SEO best practices for improved content ranking
There you have it! 42 SEO boxes you must tick to place your content in front of the world. Like I said earlier, there is no happenstance in SEO. Putting your content on the first pages of search engines requires deliberate strategy and implementation. It also involves researching the important parts of SEO and what impact they have on websites.
While there are many aspects of SEO, the major ones that will have an instant and long term positive effect on your website are visual content, page titles, headers, meta descriptions, image alt-text, structured markup, page URLs, internal linking, mobile responsiveness and site speed.
Now that you’re armed with the best practices you can implement to make your content rank on search engines, the next step is execution. Come up with a plan that will enable you to tick all these SEO boxes and watch your content rank beyond your expectations.
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Designer
Developer
Ready to comment & collaborate on your website?
Revise, iterate, and ship websites 10x faster.
Product Manager
Marketing
Designer
Developer
Ready to comment & collaborate on your website?
Revise, iterate, and ship websites 10x faster.
Superflow
The website feedback and collaboration tool for design & software teams.
Superflow
The website feedback and collaboration tool for design & software teams.
Superflow
The website feedback and collaboration tool for design & software teams.