Guides

Website Redesign: Beginner’s guide + A ten-step checklist to successful website redesign strategy

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Emma

Dec 15, 2023

14 min read

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Introduction

The phases before you finally decide to redesign your website are peculiar for everyone, but there are some similarities:

✅ You feel like your website doesn’t connote your current brand identity.

✅ The pages feel stuck in the past.

✅ The structure and format of your website don’t work anymore and navigation is difficult.

✅ Your website performs poorly. There is low traffic and low conversion rates.

And many more. There’s just the nagging feeling that you need a complete overhaul.

If this is you, you’ve hit the jackpot with this article.

We’ll be showing you how to craft a winning strategy for your website redesign.

Ready to begin this adventure?

Let’s start.

What is a website redesign?

A website redesign is the process of improving your website both externally and internally.

This includes working on the visual appearance, optimising or totally changing the existing content and the technical aspect of the website to improve user experience.

You may need to work on search engine optimization, website speed, mobile and desktop performance and general website accessibility.

A website redesign is more than just a refresh or a face-lift. The goals of a website redesign can be to establish a new visual identity or to improve the performance of an existing website on search engines and for users.

While there may be many opinions about website redesigning, it’s beyond just the process of tightening up some web pages and refreshing your content. There’s a lot more and the process will require so much intentionality to succeed.

There are many reasons why you may consider redesigning. Some of them include:

  1. An outdated website

  2. User-website mismatch

  3. Low traffic, leads and conversion rates

  4. To cater for new offerings and implement a rebrand.

  5. Lots of errors and bugs.

These reasons and more will warrant a website redesign. So, it’s time to get your ship sailing. But a good captain will need to know the important tips to guarantee success.

Let’s see a step-by-step guide to creating an effective website redesign strategy.

Table of content

Putting together a competent team is the first step to organising your project. Your team should definitely include website designers, website developers, content marketers, SEO specialists, project managers and even users of your website. It takes a whole village to fully redesign your website.

Using a project management tool would ensure that all the team members collaborate effectively and work together to achieve your goal in a short while.

Here are some actionable steps to follow. Once you’ve ticked off everything from this checklist, you’re good to go and your redesigned website should be up and running.

Let’s begin.

  1. Create a website redesign strategy and roadmap


    Tear a sheet of plain paper. Or open the notes app on your iPad. It’s time to do some really deep thinking.

Building a strong website redesign strategy takes more work than you might think at first. The time and effort you put in really affects how smoothly your site comes together and launches.

Now that you’re ready to plan, there are a few questions you need to write down the answers to:

  • Who is your target audience? Who are you designing the new website for?

  • What are the biggest challenges you are currently facing and want to change by redesigning?

  • What specific goals do you have for your website? Increasing conversion rate by 20%? Or Decreasing bounce rates by 50%?

Your strategy is like a detailed, long-term business plan centred around answering these questions for your website.

It’s simply a summary of the things you want to do that solves your current challenges and gets you to your specific goals.

So, this strategy will be eventually broken down into smaller tasks and timelines. But before that, your strategy is your compass to navigate the rest of your redesign journey.

A good website strategy has key parts; website design, branding strategy, content strategy and the overall analytic goals. These pieces work together to make it easier to redesign an effective website that matches your goals.

Plus, your website strategy is a big player in shaping important parts of your brand, like its personality, look, and purpose. It's basically a full-on approach to make sure whatever you have in mind really fits with your business goals.

So you can create a different mini-strategy for the different parts you want to pay attention to. After that, draw a roadmap of when and how you want each part to be implemented.

Putting together a competent team is the first step to organising your project. Your team should definitely include website designers, website developers, content marketers, SEO specialists, project managers and even users of your website. It takes a whole village to fully redesign your website.

Using a project management tool would ensure that all the team members collaborate effectively and work together to achieve your goal in a short while.

Here are some actionable steps to follow. Once you’ve ticked off everything from this checklist, you’re good to go and your redesigned website should be up and running.

Let’s begin.

  1. Create a website redesign strategy and roadmap


    Tear a sheet of plain paper. Or open the notes app on your iPad. It’s time to do some really deep thinking.

Building a strong website redesign strategy takes more work than you might think at first. The time and effort you put in really affects how smoothly your site comes together and launches.

Now that you’re ready to plan, there are a few questions you need to write down the answers to:

  • Who is your target audience? Who are you designing the new website for?

  • What are the biggest challenges you are currently facing and want to change by redesigning?

  • What specific goals do you have for your website? Increasing conversion rate by 20%? Or Decreasing bounce rates by 50%?

Your strategy is like a detailed, long-term business plan centred around answering these questions for your website.

It’s simply a summary of the things you want to do that solves your current challenges and gets you to your specific goals.

So, this strategy will be eventually broken down into smaller tasks and timelines. But before that, your strategy is your compass to navigate the rest of your redesign journey.

A good website strategy has key parts; website design, branding strategy, content strategy and the overall analytic goals. These pieces work together to make it easier to redesign an effective website that matches your goals.

Plus, your website strategy is a big player in shaping important parts of your brand, like its personality, look, and purpose. It's basically a full-on approach to make sure whatever you have in mind really fits with your business goals.

So you can create a different mini-strategy for the different parts you want to pay attention to. After that, draw a roadmap of when and how you want each part to be implemented.

Putting together a competent team is the first step to organising your project. Your team should definitely include website designers, website developers, content marketers, SEO specialists, project managers and even users of your website. It takes a whole village to fully redesign your website.

Using a project management tool would ensure that all the team members collaborate effectively and work together to achieve your goal in a short while.

Here are some actionable steps to follow. Once you’ve ticked off everything from this checklist, you’re good to go and your redesigned website should be up and running.

Let’s begin.

  1. Create a website redesign strategy and roadmap


    Tear a sheet of plain paper. Or open the notes app on your iPad. It’s time to do some really deep thinking.

Building a strong website redesign strategy takes more work than you might think at first. The time and effort you put in really affects how smoothly your site comes together and launches.

Now that you’re ready to plan, there are a few questions you need to write down the answers to:

  • Who is your target audience? Who are you designing the new website for?

  • What are the biggest challenges you are currently facing and want to change by redesigning?

  • What specific goals do you have for your website? Increasing conversion rate by 20%? Or Decreasing bounce rates by 50%?

Your strategy is like a detailed, long-term business plan centred around answering these questions for your website.

It’s simply a summary of the things you want to do that solves your current challenges and gets you to your specific goals.

So, this strategy will be eventually broken down into smaller tasks and timelines. But before that, your strategy is your compass to navigate the rest of your redesign journey.

A good website strategy has key parts; website design, branding strategy, content strategy and the overall analytic goals. These pieces work together to make it easier to redesign an effective website that matches your goals.

Plus, your website strategy is a big player in shaping important parts of your brand, like its personality, look, and purpose. It's basically a full-on approach to make sure whatever you have in mind really fits with your business goals.

So you can create a different mini-strategy for the different parts you want to pay attention to. After that, draw a roadmap of when and how you want each part to be implemented.

You must perform a thorough audit of the site’s current performance.

This audit must be detailed and backed by data. Depending on your analytic tool, you may be able to get these figures easily. Some tools you can use include Google Analytics, Screaming Frog and Google Webmaster tools.

Here are some key areas you should focus on in your audit:

  • Current traffic volume: This is typically the number of people who visit your site.

  • Current conversion rate: This refers to how many people buy from you after they visit your site.

  • Current content strategy: Are your existing content pieces meeting their required goals?

  • Current page speed performance: How long does each page require to load? If more than 4 secs, you may need to work on it.

  • Search engine rankings: You can use SEO tools like SEMRush and AhRefs. You need to find out what your website visibility is in search rankings.

Some website audit tools like SEMRush and Google search console automatically audit your site and send you a detailed report of the errors that were found and how to fix them

You must perform a thorough audit of the site’s current performance.

This audit must be detailed and backed by data. Depending on your analytic tool, you may be able to get these figures easily. Some tools you can use include Google Analytics, Screaming Frog and Google Webmaster tools.

Here are some key areas you should focus on in your audit:

  • Current traffic volume: This is typically the number of people who visit your site.

  • Current conversion rate: This refers to how many people buy from you after they visit your site.

  • Current content strategy: Are your existing content pieces meeting their required goals?

  • Current page speed performance: How long does each page require to load? If more than 4 secs, you may need to work on it.

  • Search engine rankings: You can use SEO tools like SEMRush and AhRefs. You need to find out what your website visibility is in search rankings.

Some website audit tools like SEMRush and Google search console automatically audit your site and send you a detailed report of the errors that were found and how to fix them

You must perform a thorough audit of the site’s current performance.

This audit must be detailed and backed by data. Depending on your analytic tool, you may be able to get these figures easily. Some tools you can use include Google Analytics, Screaming Frog and Google Webmaster tools.

Here are some key areas you should focus on in your audit:

  • Current traffic volume: This is typically the number of people who visit your site.

  • Current conversion rate: This refers to how many people buy from you after they visit your site.

  • Current content strategy: Are your existing content pieces meeting their required goals?

  • Current page speed performance: How long does each page require to load? If more than 4 secs, you may need to work on it.

  • Search engine rankings: You can use SEO tools like SEMRush and AhRefs. You need to find out what your website visibility is in search rankings.

Some website audit tools like SEMRush and Google search console automatically audit your site and send you a detailed report of the errors that were found and how to fix them

Now that you know your current website standing, it’s easy to set specific goals.

Remember that a good way to set your goals is using the SMART formula.


SMART thumbnail


Let’s try it out:

  • S: Specific goals

Your goals have to be specific in want, percentages and actual figures.

For instance; Increase in target audience conversion rate by 50%

  • M: Measurable goals

Just like specific goals, a good goal should be measurable. If you say you want to increase by 50%, can you measure that to know if you’ve achieved it? If you can’t, then it’s not a good enough goal.

  • Achievable goals

While website redesign promises lots of website improvements, it’s not a magical wand that takes away all your problems. If you’re a small business with a small budget and fewer resources, you can’t be expecting a million visitors in one month!

  • Relevant goals

You have to ensure that your website redesign goals are relevant to your overall marketing strategy and goals. Always think of the bigger picture. In the end, what are the most important goals for your company? Once you answer this question, you must only set a redesign goal that will eventually lead you to the overall goal.

  • Time-bound goals

This is where your roadmap comes in. Ensure that each goal is clearly reflected there. If you want an increase in website conversion rate after the redesign, you have to state how soon you want to have that rate. In one month? Two months after launch?

So a complete goal will look like:

  • Redesign the checkout page to increase conversion rate by 20% after one month of the redesign launch.

It may have taken a while to come up with your SMART goal, but it’s worth it in the end.

  1. Research your target audience

Before you can redesign a website, you have to study what exactly your audience wants, what you can improve, why exactly do they buy from your website, what is their favourite website and why.

You have to align your goals to elevate the user experience of your audience. You have to identify your target audience and align the redesign with their needs.

But how? It’s simple. You can ask them.

Find two loyal customers of your brand and ask them about your website. You can even create a survey form that users can download after using your site for an incentive. Maybe a discount or a freebie after they submit the survey.

That way, you’ll get honest reviews about what your users really want.

  1. Review your brand guide

Your brand guide is that document that will direct the frontend part of your website redesign.

You have to review your brand guide again to ensure there’s no mismatch in your brand identity. Remember, customers can sniff a disparity as soon as possible.

Make sure to hand the guide to even the contractors and team members you’re planning to work on the project with.

Everyone needs to revise the elements of your brand. The content or copy writer needs a reminder of the brand archetype and tone of voice. The typography elements need to be adhered to.

You may even review some parts of the guide to reflect the new brand goals especially if there’s a rebrand or change in offering.

  1. Perform a competition analysis


    There has to be a reason why users prefer your competitors’ website to yours.

The good news is that you can find out why. A competition analysis helps to keep you in check in the industry. You should gather and study information about your competitors' brands so as to know where to improve and what trends are available in your niche.

A competitive analysis will involve understudying their marketing tactics, website performance and outlook and basically what’s working for them.

Why do they have better conversion rates? Is it their compelling copy? Or do they have easier navigation? Increased accessibility? Or is it just plain luck? Hardly.

There are some ways to find out what’s working for hem and what oh can improve on:

Ask their customers; all you have to do is reach out to them and simply ask them what they love about their website.

Brainstorm with your team; remember, it’s not a one-man project and you can find lots of relevant ideas from just discussing with your team.

Perform an automatic website audit on their website using the same tools you used for yours.

Remember that no matter what you find out, it’s just a guide for you. Copying your competitors is the fastest track to failure.

  1. Optimize your content

Your website content is the most important thing beyond even your visuals. Well, except you’re a design company.

In fact, blogs are responsible for 43% more Google indexed pages and 97% more index links.

Your content has to speak the same language as your website, it has to pass the right message.

It’s what makes your website memorable and increases the time users stay on your website.

Optimizing your content is hence a big deal and must be done strategically.

First, you have to identify what content types need optimization. Your blogs, webinars, case studies and even website copy need to be thoroughly looked through.

Use tools like AhRefs to find out why your content isn’t performing well and work on it. If you’re rebranding or offering a new product or service, you may need to change the primary keyword your site is ranking for.

This will require new blogs and optimising old blogs. Fix broken internal and external links. Also, make sure your content is engaging, actionable and logical.

Optimising your content brings about engagement and when there is high user engagement on your website, it will eventually drive traffic and sales.

  1. Improve your website UI/UX

This is the bulk of your website redesign project, the  frontend part of all you have to do.

Improving user interface and experience involves enhancing the design and interaction elements of your website to create a positive and seamless experience for users.

User interfaces focuses on the visual elements users interact with, such as buttons, icons, colors, and layout.

Improvements in UI aim to make the design visually appealing, intuitive, and easy to navigate.

The user experience, on the other hand, deals with the overall experience users have with your website, including ease of use, efficiency, and satisfaction.

Improvements in UX involve understanding user behavior, addressing pain points, increasing accessibility and optimizing the entire user journey.

Finally, redesigning  the aesthetics and functionality of your website makes it more user-friendly, enjoyable, and effective in meeting user needs.

This can involve refining design elements, streamlining navigation, optimising site performance, and incorporating user and client feedback to create a more positive overall experience.

The Superflow feedback tool offers a means for increasing user engagement. Users can send feedback on the site’s performance. Project managers and even the designers can see this feedback and implement them for a seamless user experience.

  1. Develop your site

The backend journey of your redesigning project is the core technical aspect. Your developers can work alongside the product designers to code, implement and build a framework upon which you can create a website that works.

Make sure to fix inherent technical issues and migrate your hosting platform if need be. They should ensure the website performs well.

Their duties may involve fixing the databases, architecture and site map structure. You should also implement quality assurance testing to optimise UI and UX.

  1. Test and launch your site

Assess the website objectively as soon as your redesign process is completed.

You can also have a test period where customers can check out your site and leave feedback. This way, you’ll be sure to pick out important information you may have missed.

Test the website on several devices to note the responsiveness. Also, keep tweaking and optimizing till you have something perfect.

And then, you can go ahead to launch. You may announce your new website on your social media posts or just let everyone who visits the site know that it was recently launched and you’re still receiving feedback.

And just like Cristina Daroca, head of marketing at Riverbed said, Asking for results a day after a campaign launches is like going for a run and checking whether you lost weight the minute you get back.

You need to give it time to see the results you want.

Now that you know your current website standing, it’s easy to set specific goals.

Remember that a good way to set your goals is using the SMART formula.


SMART thumbnail


Let’s try it out:

  • S: Specific goals

Your goals have to be specific in want, percentages and actual figures.

For instance; Increase in target audience conversion rate by 50%

  • M: Measurable goals

Just like specific goals, a good goal should be measurable. If you say you want to increase by 50%, can you measure that to know if you’ve achieved it? If you can’t, then it’s not a good enough goal.

  • Achievable goals

While website redesign promises lots of website improvements, it’s not a magical wand that takes away all your problems. If you’re a small business with a small budget and fewer resources, you can’t be expecting a million visitors in one month!

  • Relevant goals

You have to ensure that your website redesign goals are relevant to your overall marketing strategy and goals. Always think of the bigger picture. In the end, what are the most important goals for your company? Once you answer this question, you must only set a redesign goal that will eventually lead you to the overall goal.

  • Time-bound goals

This is where your roadmap comes in. Ensure that each goal is clearly reflected there. If you want an increase in website conversion rate after the redesign, you have to state how soon you want to have that rate. In one month? Two months after launch?

So a complete goal will look like:

  • Redesign the checkout page to increase conversion rate by 20% after one month of the redesign launch.

It may have taken a while to come up with your SMART goal, but it’s worth it in the end.

  1. Research your target audience

Before you can redesign a website, you have to study what exactly your audience wants, what you can improve, why exactly do they buy from your website, what is their favourite website and why.

You have to align your goals to elevate the user experience of your audience. You have to identify your target audience and align the redesign with their needs.

But how? It’s simple. You can ask them.

Find two loyal customers of your brand and ask them about your website. You can even create a survey form that users can download after using your site for an incentive. Maybe a discount or a freebie after they submit the survey.

That way, you’ll get honest reviews about what your users really want.

  1. Review your brand guide

Your brand guide is that document that will direct the frontend part of your website redesign.

You have to review your brand guide again to ensure there’s no mismatch in your brand identity. Remember, customers can sniff a disparity as soon as possible.

Make sure to hand the guide to even the contractors and team members you’re planning to work on the project with.

Everyone needs to revise the elements of your brand. The content or copy writer needs a reminder of the brand archetype and tone of voice. The typography elements need to be adhered to.

You may even review some parts of the guide to reflect the new brand goals especially if there’s a rebrand or change in offering.

  1. Perform a competition analysis


    There has to be a reason why users prefer your competitors’ website to yours.

The good news is that you can find out why. A competition analysis helps to keep you in check in the industry. You should gather and study information about your competitors' brands so as to know where to improve and what trends are available in your niche.

A competitive analysis will involve understudying their marketing tactics, website performance and outlook and basically what’s working for them.

Why do they have better conversion rates? Is it their compelling copy? Or do they have easier navigation? Increased accessibility? Or is it just plain luck? Hardly.

There are some ways to find out what’s working for hem and what oh can improve on:

Ask their customers; all you have to do is reach out to them and simply ask them what they love about their website.

Brainstorm with your team; remember, it’s not a one-man project and you can find lots of relevant ideas from just discussing with your team.

Perform an automatic website audit on their website using the same tools you used for yours.

Remember that no matter what you find out, it’s just a guide for you. Copying your competitors is the fastest track to failure.

  1. Optimize your content

Your website content is the most important thing beyond even your visuals. Well, except you’re a design company.

In fact, blogs are responsible for 43% more Google indexed pages and 97% more index links.

Your content has to speak the same language as your website, it has to pass the right message.

It’s what makes your website memorable and increases the time users stay on your website.

Optimizing your content is hence a big deal and must be done strategically.

First, you have to identify what content types need optimization. Your blogs, webinars, case studies and even website copy need to be thoroughly looked through.

Use tools like AhRefs to find out why your content isn’t performing well and work on it. If you’re rebranding or offering a new product or service, you may need to change the primary keyword your site is ranking for.

This will require new blogs and optimising old blogs. Fix broken internal and external links. Also, make sure your content is engaging, actionable and logical.

Optimising your content brings about engagement and when there is high user engagement on your website, it will eventually drive traffic and sales.

  1. Improve your website UI/UX

This is the bulk of your website redesign project, the  frontend part of all you have to do.

Improving user interface and experience involves enhancing the design and interaction elements of your website to create a positive and seamless experience for users.

User interfaces focuses on the visual elements users interact with, such as buttons, icons, colors, and layout.

Improvements in UI aim to make the design visually appealing, intuitive, and easy to navigate.

The user experience, on the other hand, deals with the overall experience users have with your website, including ease of use, efficiency, and satisfaction.

Improvements in UX involve understanding user behavior, addressing pain points, increasing accessibility and optimizing the entire user journey.

Finally, redesigning  the aesthetics and functionality of your website makes it more user-friendly, enjoyable, and effective in meeting user needs.

This can involve refining design elements, streamlining navigation, optimising site performance, and incorporating user and client feedback to create a more positive overall experience.

The Superflow feedback tool offers a means for increasing user engagement. Users can send feedback on the site’s performance. Project managers and even the designers can see this feedback and implement them for a seamless user experience.

  1. Develop your site

The backend journey of your redesigning project is the core technical aspect. Your developers can work alongside the product designers to code, implement and build a framework upon which you can create a website that works.

Make sure to fix inherent technical issues and migrate your hosting platform if need be. They should ensure the website performs well.

Their duties may involve fixing the databases, architecture and site map structure. You should also implement quality assurance testing to optimise UI and UX.

  1. Test and launch your site

Assess the website objectively as soon as your redesign process is completed.

You can also have a test period where customers can check out your site and leave feedback. This way, you’ll be sure to pick out important information you may have missed.

Test the website on several devices to note the responsiveness. Also, keep tweaking and optimizing till you have something perfect.

And then, you can go ahead to launch. You may announce your new website on your social media posts or just let everyone who visits the site know that it was recently launched and you’re still receiving feedback.

And just like Cristina Daroca, head of marketing at Riverbed said, Asking for results a day after a campaign launches is like going for a run and checking whether you lost weight the minute you get back.

You need to give it time to see the results you want.

Now that you know your current website standing, it’s easy to set specific goals.

Remember that a good way to set your goals is using the SMART formula.


SMART thumbnail


Let’s try it out:

  • S: Specific goals

Your goals have to be specific in want, percentages and actual figures.

For instance; Increase in target audience conversion rate by 50%

  • M: Measurable goals

Just like specific goals, a good goal should be measurable. If you say you want to increase by 50%, can you measure that to know if you’ve achieved it? If you can’t, then it’s not a good enough goal.

  • Achievable goals

While website redesign promises lots of website improvements, it’s not a magical wand that takes away all your problems. If you’re a small business with a small budget and fewer resources, you can’t be expecting a million visitors in one month!

  • Relevant goals

You have to ensure that your website redesign goals are relevant to your overall marketing strategy and goals. Always think of the bigger picture. In the end, what are the most important goals for your company? Once you answer this question, you must only set a redesign goal that will eventually lead you to the overall goal.

  • Time-bound goals

This is where your roadmap comes in. Ensure that each goal is clearly reflected there. If you want an increase in website conversion rate after the redesign, you have to state how soon you want to have that rate. In one month? Two months after launch?

So a complete goal will look like:

  • Redesign the checkout page to increase conversion rate by 20% after one month of the redesign launch.

It may have taken a while to come up with your SMART goal, but it’s worth it in the end.

  1. Research your target audience

Before you can redesign a website, you have to study what exactly your audience wants, what you can improve, why exactly do they buy from your website, what is their favourite website and why.

You have to align your goals to elevate the user experience of your audience. You have to identify your target audience and align the redesign with their needs.

But how? It’s simple. You can ask them.

Find two loyal customers of your brand and ask them about your website. You can even create a survey form that users can download after using your site for an incentive. Maybe a discount or a freebie after they submit the survey.

That way, you’ll get honest reviews about what your users really want.

  1. Review your brand guide

Your brand guide is that document that will direct the frontend part of your website redesign.

You have to review your brand guide again to ensure there’s no mismatch in your brand identity. Remember, customers can sniff a disparity as soon as possible.

Make sure to hand the guide to even the contractors and team members you’re planning to work on the project with.

Everyone needs to revise the elements of your brand. The content or copy writer needs a reminder of the brand archetype and tone of voice. The typography elements need to be adhered to.

You may even review some parts of the guide to reflect the new brand goals especially if there’s a rebrand or change in offering.

  1. Perform a competition analysis


    There has to be a reason why users prefer your competitors’ website to yours.

The good news is that you can find out why. A competition analysis helps to keep you in check in the industry. You should gather and study information about your competitors' brands so as to know where to improve and what trends are available in your niche.

A competitive analysis will involve understudying their marketing tactics, website performance and outlook and basically what’s working for them.

Why do they have better conversion rates? Is it their compelling copy? Or do they have easier navigation? Increased accessibility? Or is it just plain luck? Hardly.

There are some ways to find out what’s working for hem and what oh can improve on:

Ask their customers; all you have to do is reach out to them and simply ask them what they love about their website.

Brainstorm with your team; remember, it’s not a one-man project and you can find lots of relevant ideas from just discussing with your team.

Perform an automatic website audit on their website using the same tools you used for yours.

Remember that no matter what you find out, it’s just a guide for you. Copying your competitors is the fastest track to failure.

  1. Optimize your content

Your website content is the most important thing beyond even your visuals. Well, except you’re a design company.

In fact, blogs are responsible for 43% more Google indexed pages and 97% more index links.

Your content has to speak the same language as your website, it has to pass the right message.

It’s what makes your website memorable and increases the time users stay on your website.

Optimizing your content is hence a big deal and must be done strategically.

First, you have to identify what content types need optimization. Your blogs, webinars, case studies and even website copy need to be thoroughly looked through.

Use tools like AhRefs to find out why your content isn’t performing well and work on it. If you’re rebranding or offering a new product or service, you may need to change the primary keyword your site is ranking for.

This will require new blogs and optimising old blogs. Fix broken internal and external links. Also, make sure your content is engaging, actionable and logical.

Optimising your content brings about engagement and when there is high user engagement on your website, it will eventually drive traffic and sales.

  1. Improve your website UI/UX

This is the bulk of your website redesign project, the  frontend part of all you have to do.

Improving user interface and experience involves enhancing the design and interaction elements of your website to create a positive and seamless experience for users.

User interfaces focuses on the visual elements users interact with, such as buttons, icons, colors, and layout.

Improvements in UI aim to make the design visually appealing, intuitive, and easy to navigate.

The user experience, on the other hand, deals with the overall experience users have with your website, including ease of use, efficiency, and satisfaction.

Improvements in UX involve understanding user behavior, addressing pain points, increasing accessibility and optimizing the entire user journey.

Finally, redesigning  the aesthetics and functionality of your website makes it more user-friendly, enjoyable, and effective in meeting user needs.

This can involve refining design elements, streamlining navigation, optimising site performance, and incorporating user and client feedback to create a more positive overall experience.

The Superflow feedback tool offers a means for increasing user engagement. Users can send feedback on the site’s performance. Project managers and even the designers can see this feedback and implement them for a seamless user experience.

  1. Develop your site

The backend journey of your redesigning project is the core technical aspect. Your developers can work alongside the product designers to code, implement and build a framework upon which you can create a website that works.

Make sure to fix inherent technical issues and migrate your hosting platform if need be. They should ensure the website performs well.

Their duties may involve fixing the databases, architecture and site map structure. You should also implement quality assurance testing to optimise UI and UX.

  1. Test and launch your site

Assess the website objectively as soon as your redesign process is completed.

You can also have a test period where customers can check out your site and leave feedback. This way, you’ll be sure to pick out important information you may have missed.

Test the website on several devices to note the responsiveness. Also, keep tweaking and optimizing till you have something perfect.

And then, you can go ahead to launch. You may announce your new website on your social media posts or just let everyone who visits the site know that it was recently launched and you’re still receiving feedback.

And just like Cristina Daroca, head of marketing at Riverbed said, Asking for results a day after a campaign launches is like going for a run and checking whether you lost weight the minute you get back.

You need to give it time to see the results you want.

Before embarking on redesigning your website, you have to pay attention to some factors.

Redesigning your website is not an easy process. It requires money, proper planning, time, effort and a lot up. You have to be very sure you are making the right decision.

Here are some factors you can consider and they can serve as a guide in making this decision.


3 Topics image


  1. Current website performance

One very important factor is how long the website takes to open. The loading speed of your website affects everything from conversions, to revenue, to how people perceive your brand.

Asides speed, you need to do a quick mental audit of the state of your current site and make a decision based on that.

  1. Website redesign goals

As mentioned earlier, your goals will involve knowing what you want your user to take away with when using your site.

To effectively write out these goals, you have to first identify the problems users were having with the former design.

You can get feedback from your users and you can ask them what they want you to improve upon.

The goal for every website is to get awareness, share information and convert visits to sales. Depending on your niche, you can tailor your goal for your website

If your goal is big enough, then you can make the decision right away to redesign your site.

  1. Budget for website redesign

Once you know what you want to achieve for your brand through the website, you have to write a budget of what it will cost you to achieve those goals.

Your budget will depend on how much work you need in each area and how many people are required to bring your vision to life.

You have to factor in the cost of all tools and human resources involved in realising your new site design. You can prioritise your most pressing needs in the redesign to differentiate your core needs with your desires.

You have to make smart decisions and make some compromises to ensure you stay within your budget.

Before embarking on redesigning your website, you have to pay attention to some factors.

Redesigning your website is not an easy process. It requires money, proper planning, time, effort and a lot up. You have to be very sure you are making the right decision.

Here are some factors you can consider and they can serve as a guide in making this decision.


3 Topics image


  1. Current website performance

One very important factor is how long the website takes to open. The loading speed of your website affects everything from conversions, to revenue, to how people perceive your brand.

Asides speed, you need to do a quick mental audit of the state of your current site and make a decision based on that.

  1. Website redesign goals

As mentioned earlier, your goals will involve knowing what you want your user to take away with when using your site.

To effectively write out these goals, you have to first identify the problems users were having with the former design.

You can get feedback from your users and you can ask them what they want you to improve upon.

The goal for every website is to get awareness, share information and convert visits to sales. Depending on your niche, you can tailor your goal for your website

If your goal is big enough, then you can make the decision right away to redesign your site.

  1. Budget for website redesign

Once you know what you want to achieve for your brand through the website, you have to write a budget of what it will cost you to achieve those goals.

Your budget will depend on how much work you need in each area and how many people are required to bring your vision to life.

You have to factor in the cost of all tools and human resources involved in realising your new site design. You can prioritise your most pressing needs in the redesign to differentiate your core needs with your desires.

You have to make smart decisions and make some compromises to ensure you stay within your budget.

Before embarking on redesigning your website, you have to pay attention to some factors.

Redesigning your website is not an easy process. It requires money, proper planning, time, effort and a lot up. You have to be very sure you are making the right decision.

Here are some factors you can consider and they can serve as a guide in making this decision.


3 Topics image


  1. Current website performance

One very important factor is how long the website takes to open. The loading speed of your website affects everything from conversions, to revenue, to how people perceive your brand.

Asides speed, you need to do a quick mental audit of the state of your current site and make a decision based on that.

  1. Website redesign goals

As mentioned earlier, your goals will involve knowing what you want your user to take away with when using your site.

To effectively write out these goals, you have to first identify the problems users were having with the former design.

You can get feedback from your users and you can ask them what they want you to improve upon.

The goal for every website is to get awareness, share information and convert visits to sales. Depending on your niche, you can tailor your goal for your website

If your goal is big enough, then you can make the decision right away to redesign your site.

  1. Budget for website redesign

Once you know what you want to achieve for your brand through the website, you have to write a budget of what it will cost you to achieve those goals.

Your budget will depend on how much work you need in each area and how many people are required to bring your vision to life.

You have to factor in the cost of all tools and human resources involved in realising your new site design. You can prioritise your most pressing needs in the redesign to differentiate your core needs with your desires.

You have to make smart decisions and make some compromises to ensure you stay within your budget.

Website Feedback


There are several software packages to use for your website redesign. Choosing the right one will ensure you have the best features for a seamless process.

Let’s see some of the best website redesigning tools you can choose from.

  • Website redesign in Superflow

Superflow is an all-in-one website management platform with a team of expert web designers that is perfect for managing your website redesign project.

The most important features Superflow offers include the website review comment feature that allows users to comment in text, audio or video on any area of text and highlight any part of the website. There’s also a built-in task management workflow that acts as your project management tool for your redesign.

You can assign tasks, tag users, and respond to comments in order of priority. With Superflow, the review process can be automated to be fast and effective.

Superflow is also perfect for all devices and browsers and is very secure with encryption and dedicated data storage. Superflow also has an AI Copilot that uses ChatGPT to improve your website copy.

  • Website redesign in Webflow

Webflow is a responsive web design tool that holds a CMS, managed web hosting, and free SSL certificate all in one no-code platform.

With Webflow, you can build  interactions and animations into your website, drag-and-drop unstyled HTML elements or  make use of the pre-built elements like sliders, tabs, and background videos.

The tool features a master library of core layouts, components, and patterns you can use for your redesign process.

  • Website redesign in Wordpress

The open-source content management system that makes it easy to set up a website in minutes.

Wordpress offers lots of free plugins to download and install so that you can extend the functionality of your site.

The plug-ins help to ease the site customization process. So it’s low code and highly customizable.

The WordPress CMS is free, but you’ll still have to pay for good hosting

  • Website redesign in Framer

Framer has a responsive design feature that allows you to adjust designs across different screen sizes.

The Framer components feature and the scroll transform feature make Framer ideal for visually appealing website redesign. It greatly improves the user experience and interface.

Other benefits include previewing your site and collaborating in Framer.

  • Website redesign in Hubspot

Hubspot CMS offers the content staging tool where you can redesign and relaunch your website especially if it was Hubspot-hosted.

With Hubspot, you can clone your content and pages and stage these clones as you redesign. You can now replace these staged clones with live pages once you’re done redesigning

Website Feedback


There are several software packages to use for your website redesign. Choosing the right one will ensure you have the best features for a seamless process.

Let’s see some of the best website redesigning tools you can choose from.

  • Website redesign in Superflow

Superflow is an all-in-one website management platform with a team of expert web designers that is perfect for managing your website redesign project.

The most important features Superflow offers include the website review comment feature that allows users to comment in text, audio or video on any area of text and highlight any part of the website. There’s also a built-in task management workflow that acts as your project management tool for your redesign.

You can assign tasks, tag users, and respond to comments in order of priority. With Superflow, the review process can be automated to be fast and effective.

Superflow is also perfect for all devices and browsers and is very secure with encryption and dedicated data storage. Superflow also has an AI Copilot that uses ChatGPT to improve your website copy.

  • Website redesign in Webflow

Webflow is a responsive web design tool that holds a CMS, managed web hosting, and free SSL certificate all in one no-code platform.

With Webflow, you can build  interactions and animations into your website, drag-and-drop unstyled HTML elements or  make use of the pre-built elements like sliders, tabs, and background videos.

The tool features a master library of core layouts, components, and patterns you can use for your redesign process.

  • Website redesign in Wordpress

The open-source content management system that makes it easy to set up a website in minutes.

Wordpress offers lots of free plugins to download and install so that you can extend the functionality of your site.

The plug-ins help to ease the site customization process. So it’s low code and highly customizable.

The WordPress CMS is free, but you’ll still have to pay for good hosting

  • Website redesign in Framer

Framer has a responsive design feature that allows you to adjust designs across different screen sizes.

The Framer components feature and the scroll transform feature make Framer ideal for visually appealing website redesign. It greatly improves the user experience and interface.

Other benefits include previewing your site and collaborating in Framer.

  • Website redesign in Hubspot

Hubspot CMS offers the content staging tool where you can redesign and relaunch your website especially if it was Hubspot-hosted.

With Hubspot, you can clone your content and pages and stage these clones as you redesign. You can now replace these staged clones with live pages once you’re done redesigning

Website Feedback


There are several software packages to use for your website redesign. Choosing the right one will ensure you have the best features for a seamless process.

Let’s see some of the best website redesigning tools you can choose from.

  • Website redesign in Superflow

Superflow is an all-in-one website management platform with a team of expert web designers that is perfect for managing your website redesign project.

The most important features Superflow offers include the website review comment feature that allows users to comment in text, audio or video on any area of text and highlight any part of the website. There’s also a built-in task management workflow that acts as your project management tool for your redesign.

You can assign tasks, tag users, and respond to comments in order of priority. With Superflow, the review process can be automated to be fast and effective.

Superflow is also perfect for all devices and browsers and is very secure with encryption and dedicated data storage. Superflow also has an AI Copilot that uses ChatGPT to improve your website copy.

  • Website redesign in Webflow

Webflow is a responsive web design tool that holds a CMS, managed web hosting, and free SSL certificate all in one no-code platform.

With Webflow, you can build  interactions and animations into your website, drag-and-drop unstyled HTML elements or  make use of the pre-built elements like sliders, tabs, and background videos.

The tool features a master library of core layouts, components, and patterns you can use for your redesign process.

  • Website redesign in Wordpress

The open-source content management system that makes it easy to set up a website in minutes.

Wordpress offers lots of free plugins to download and install so that you can extend the functionality of your site.

The plug-ins help to ease the site customization process. So it’s low code and highly customizable.

The WordPress CMS is free, but you’ll still have to pay for good hosting

  • Website redesign in Framer

Framer has a responsive design feature that allows you to adjust designs across different screen sizes.

The Framer components feature and the scroll transform feature make Framer ideal for visually appealing website redesign. It greatly improves the user experience and interface.

Other benefits include previewing your site and collaborating in Framer.

  • Website redesign in Hubspot

Hubspot CMS offers the content staging tool where you can redesign and relaunch your website especially if it was Hubspot-hosted.

With Hubspot, you can clone your content and pages and stage these clones as you redesign. You can now replace these staged clones with live pages once you’re done redesigning

As stated earlier, redesigning a website isn't an easy process and can be quite expensive and time consuming. Because of that, we’ve broken down easy pointers to indicate when your website needs a redesign.

Point 1- Your website isn’t mobile-friendly

With Over 55% of website traffic coming from mobile devices, you’d be leaving a lot on the table if your website isn’t mobile-friendly. As a result, you should consider redesigning your website for mobile devices to help you improve your website's user experience and boost your chances of increasing the number of website visitors.

Point 2- Your website has a high bounce rate.

Your website’s bounce rate is a crucial metric for measuring your website’s performance. When you notice a bounce rate above 56 % or more, it can mean that users find your website difficult to navigate, and this can be an indication that you need a redesign.

Point 3- Your website is slow to load

Your page load time can significantly impact your website. When your website takes so much time to load, it can lead to a poor user experience for your visitors, make them quickly leave your website, and discourage them from returning. Plus, a low loading speed can also affect your visibility in search results. However, you can redesign your webpages to load faster to help you deliver an improved user experience, higher ranking on the SERPS, visibility, and increased conversion rates.

A great way to improve your loading speed is by using good providers to host your website. Providers like Superflow can aid your marketing efforts by enhancing your website performance to fetch more site visitors who can become returning customers.

Point 4- Your website has broken links

Broken links significantly impact the user experience. Picture this: you click on a link expecting to access information, only to find the frustrating “404 error page.” In many cases, this can drive visitors away from the site entirely.

Links can become broken for various reasons, such as when a page goes missing, ceases to exist, or has a misspelt URL. Further, deleted content and other issues can also contribute to broken links. Thankfully, you can identify and address broken links on your website by entering your website’s URL into brokenlinkcheck.com.

Point 5- Your website doesn’t match your brand

Look through your website to see how it fits into what your brand is about. Does it efficiently portray the products you sell or the services you offer? Is the language and tone still consistent with your most recent brand tone? While websites can need some adjustments, like adding new images, editing a company’s mission and brand messaging, and producing relevant content, sometimes you may need a complete redesign to ensure your website aligns with your business services.

Point 6- Your website contains outdated content

Outdated content may negatively affect your website’s authority on the SERPs, making you lose customers to your competitors. Because of that, you’ll need to remove irrelevant information on your website and replace it with valuable content to improve your brand’s reputation, user experience, and visibility. The web redesign process often includes creating fresh content, which can impact your appearance on search engine pages and attract more website visitors who can turn into returning customers.

Point 7- Your website is complex to navigate

If your website is too complex for visitors, it can make them quickly leave and check out other vendors, impacting your overall engagement and business results. You should make your web content very much accessible to users.

You can perform periodic website tests by browsing your website to get a feel for its UX and identify areas your customers may have difficulties navigating. With this, you’ll find actionable ideas you could adapt to the website for an effective website redesign.

Point 8- Your website features an outdated design

Your website design can attract or turn off potential customers. Little wonder why 94% of negative website feedback connects to web design.

You can avoid design-related issues by revisiting your website design for a complete overhaul or a comprehensive update after about a year and half or two years. This ensures your website designs and functionalities are relevant and at par with the recent trends.

Point 9- Your website isn’t optimized for search engines

If you notice your website isn’t ranking on the SERPs, you’re far away from your potential customers, meaning your customers can’t even find your website. And if they can't find you, it means they can't check out your services and this can affect your business.

To remedy this situation, you can redesign your web pages to optimize them for on-page SEO. This will ensure your site gets a better search engine ranking, leading to increased website traffic and more prospects checking out and subscribing to your services.

Redesigning your website can yield several benefits, including:

  1. Improved website visuals and functionality

Redesigning allows you to incorporate the current design trends on your site that can boost the visual aspects and functionality of your website, and this can help you improve website users’ experience.

  1. Improved Security

During a project redesign, you can fix all security errors to ensure optimum security for your website. This way, you can guarantee your website visitors the security of their information while on your site.

  1. Enhanced search engine optimization efforts

With a website redesign, you can improve your site’s overall performance, especially its ranking on search engines. This will enable you to boost your website’s SEO and increase organic traffic.

  1. Beat Competitors

Redesigning allows you to include new features and improve existing functionalities that can make your site stand out from the competition and attract more potential customers.

  1. Cohesive Brand Identity

A website redesign allows you to revisit your brand message and identity to ensure consistency. This can improve brand consistency and build trust with visitors.

  1. Improved User Experience

Redesigning enables you to make your site more engaging and straightforward for users to navigate for an enhanced user experience.

  1. Technical Efficiency

Updating the technical aspects of your website, such as code optimization, landing page loading times, and responsiveness, can help you achieve a more efficient website.

Below are some tips to guide you while selecting a web design company for a redesign:

  • Write out what you aim to achieve

Start by specifying the areas you’d love to focus on during the site redesign and state all it requires. This way, you’ll narrow your options and find a provider to meet your specific needs.

  • Ask for references

Contact design companies in your area and ask for references from professional peers. You can use the information to create a list of websites you like and pick your choicest website from the list so you can connect with the company.

  • Check portfolios and case studies

You can explore the company’s portfolios and case studies to learn more about their experience and expertise in web development and design. You can also contact the brands they’ve worked with to get detailed information about their services. Afterward, choose a well-established, experienced, and trustworthy company with an excellent reputation and demonstrated expertise.

  • Know your timeline and budget

Write out the amount you’re willing to spend on your site redesign and when you want it completed. With this, you’ll choose a company that doesn’t just meet your design requirements but also your budget.

  • Seek a creative, problem-solving approach

Look for a team that brings a creative, problem-solving approach to your website and has experience creating unique functionality across their projects. You can read the company’s online reviews to see their works for their past clients.

A successful website redesign process begins with a killer strategy and a will to see your project succeed.


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From task management to feedback and collaboration, Superflow is a compulsory buddy for your website redesign.

All you have to do is sign up and try out the features for free.

If you have more questions, you should check out our FAQs section below to see the answers

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Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

(FAQs)

(FAQs)

(FAQs)

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1. What are the benefits of redesigning my website?

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1. What are the benefits of redesigning my website?

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1. What are the benefits of redesigning my website?

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2. What is the cost of a website redesign project?

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2. What is the cost of a website redesign project?

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2. What is the cost of a website redesign project?

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3. What is the typical timeline for a website redesign project?

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3. What is the typical timeline for a website redesign project?

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3. What is the typical timeline for a website redesign project?

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4. How do you measure the success of a website redesign?

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4. How do you measure the success of a website redesign?

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4. How do you measure the success of a website redesign?

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