Ever since the rise of GPT, several new AI copywriting tools have sprouted up — each claiming to be capable of producing human-like content.

But the truth is that most of them only churn out patterned, robotic content that fails to evoke any emotions. You could detect their machine-like tone only a couple of paragraphs in.

So in this post, we’ve reviewed the top 5 AI copywriting tools that actually deliver on their promise. Tools that genuinely produce conversational, human-like content.

And the best part? They’re capable of effectively speeding up content generation on a budget. Before you choose a marketing agency for your small business, read this post to the end because you might not need one by the time you’re finished!

How We Picked and Tested These Tools

The five factors we considered when testing out these tools include:

• Content quality

• Factual accuracy

• Ease of use

• Personalization options

• Integrations

• Pricing

• Rating and reviews

Let’s check out what these mean

Content quality

This is the first factor we evaluated. We checked if the tool produced content that is:

• Error-free

• Plagiarism-free

• Fluff-free

We also checked the output content for logical flow from one idea to another and whether it followed the top SEO tips.

Factual accuracy

AI is notorious for inventing facts. For example, if you ask GPT what the latest version of GPT is, it will answer GPT 3.5 instead of GPT-4.

Such inaccuracies lead to a loss of trust amongst your audience and harm your Google rankings. For that reason, factual accuracy was the second factor we kept in mind.

Ease of use

The user interface of an AI copywriting tool should be intuitive and easy to navigate for users of all levels.

Moreover, it should be easy to instruct. It shouldn’t take you days or weeks of training to learn how to use it or create the right prompt.

We also checked if the tool allows for easy collaboration with team members.

Personalization options

We also evaluated how good these tools are when it comes to:

• Using different writing styles

• Altering content tone

• Leveraging industry-specific terminology

A tool with good personalization ensures that the content aligns with your brand identity.

Integrations

We checked how easily the tools integrate with other content creation and management systems. We also checked if they had an API that could be used across different platforms for a seamless content creation experience.

Pricing

This list contains only those AI copywriting tools that fall within a budget range ($13 - $49 for starter plans).

We also verified that these tools do not have any associated or indirect costs (like licensing, data security, or excessive editing) that make you pay a big, fat bill at the end of the month.

Rating and reviews

Lastly, it was important to look at the size of the user base as well as the type of user feedback for each tool.

This list contains AI writing tools with a large user base and mainly positive user feedback.